Whether I'm working on a surface pattern design, magazine layout, logo, window design or even a photo set, I always start with sketches, inspiration, and color palette to bring the story to life.
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I start every project with paper, pencil, pen and gathered inspiration. Every detail of my surface pattern designs are created by hand.
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In this editorial piece for Martha Stewart, everything from cake design sketches, to cohesive color palettes, and page layout design was thoughtfully composed to tell a story about piping tips and inspire readers.
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The original Madison Gall logo was bright and colorful, but as the PR firm was evolving and "Madison" was taking a step back, the logo was in need of a refresh. The final piece refreshes the monogram to be more modern with the "M" slightly tucking behind the "G" to highlight the shift in business.